GoMobi FAQs

General Overview and ROI

• What is goMobi?
• Why is the mobile web important
• How are mobile Web sites different than PC sites?
• Will this replace my desktop site, or be in addition to my desktop site?
• What are the benefits to my customers?
• How will people actually get to my site?
• How does goMobi help to increase a site's visibility in mobile search engines?
• How is my goMobi mobile site built?
• How often can I update/change my site? Are there additional costs for that?
• What is included in the package?
• How much time will I need to set up my goMobi site?

On using the .mobi domain

• Does goMobi require a .mobi domain name?
• Do I have to use a .mobi domain name or can I use a different one?
• Can goMobi be used with a third level domain?
• I already own a .mobi domain name, can I use it instead of getting another one with goMobi?
• What happens if the expiration date for my domain is different to the one for my goMobi site?
• If I change the source site to a different site, how quickly is this reflected on the .mobi site?
• Can I delete the domain name but keep goMobi?
• Do I have to renew goMobi at the same time as the domain?
• My domain supplier doesn't offer goMobi. What can I do?
• Can I transfer my goMobi subscription to another provider?
• Can I easily transfer my goMobi site without having to rebuild it?
• I have an Instant Mobilizer subscription. Can this be easily changed to a goMobi subscription?
• Can I add a page to my goMobi site?

 

What is goMobi?
goMobi is a service that makes your business easily available to mobile users with a fast and easy mobile website. Millions of people are now using their mobile phones to surf the Internet and look for information and services. goMobi ensures customers can easily find your business anywhere, anytime. Thanks to its intuitive and easy-to-use interface, customers get immediate access on their mobile phone to all the key information about your business and are able to contact you with just one click or touch.

 

Why is the mobile web important?
There are 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2009, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to 1 billion. Your customers are already looking for you on their mobile phones. This is a huge opportunity for your business you don't want to miss. If your business is not on the mobile web, your customers won't be able to find you!

 

How are mobile Web sites different than PC sites?
Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go. Even on high-end devices with large touch-screens, a made-formobile Website helps your visitors quickly become happy customers with content and a design that's suited to someone in a mobile context for example, customers can use the unique features of the mobile phone to contact you such as the 'call us' feature, where with one touch they call your business and the 'find us' feature, which provides access to a Google map showing your business address and allowing the customer to obtain directions from their present location to your business.

 

Will this replace my desktop site, or be in addition to my desktop site?
A goMobi mobile site extends the reach of your business to the mobile Web, allowing you to provide your mobile visitors a fast and easy way to learn about your business and contact you with one click. While your existing web site is aimed at giving a full and comprehensive picture of your business, a goMobi mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device. For customers who do not yet have a desktop site and are maybe daunted by the prospect of having to build one, goMobi offers a really easy way to get up and running with a website that will work on both the PC and mobile phone.

 

What are the benefits to my customers?
Studies show that visitors who access a full web site on their mobile phones complain about how much time and data is required to load the site and how hard it is to find the information they need. Most of these customers abandon such sites quickly out of frustration and are unlikely to return and, worse yet, look for a competitor with a more mobile-friendly site.

A goMobi site resolves these problems and satisfies your mobile visitors by giving them quick and easy access to the key information about your business. A goMobi site is designed with the mobile user in mind. You save them time and money, and you easily convert them into happy, paying customers.

 

How will people actually get to my site?
There are four ways by which users can reach your site. The easiest way is to promote the site to your customers. For example, using goMobi you can send links via text message for your goMobi site to your customers' mobile phones so they always have your information in hand.

The second way is via search. Users on mobile devices increasingly see mobile sites returned in search results, so goMobi sites will increase your business's visibility to mobile users.

Third, add a link on your desktop website to your goMobi site. This will help increase awareness that the mobile site is available. This functionality is offered as part of the goMobi package, and can be easily put in place by the designer of your desktop website.

Fourth, goMobi can provide automatic redirection of mobile users from your business site to your goMobi site, so they are guaranteed a good experience. This more advanced capability requires a designer to embed the provided functionality into your business website.

 

How does goMobi help to increase a site's visibility in mobile search engines?
The goMobi site is built using good practice recommendations, as outlined in Google's Search Engine Optimization Guide, which includes creation of a sitemap, well defined page titles and descriptions, optimized site structure for navigation, good URL structure, optimized robots.txt, and site submission to directories. In addition, you can provide keywords for your business, which are used to assist search engines to rank the site's relevance to an end user's search request. Links to social network sites will also assist in this process.

 

How is my goMobi mobile site built?
When you sign up for goMobi, you get access to the user friendly goMobi Setup Assistant which puts you in charge of your site's look and content. With the Setup Assistant your site can be built in minutes and changed whenever you wish. Another great feature of your goMobi site is that some of the content from your full site will already be populated for you on your goMobi site, such as your telephone number, address and logo.

 

How often can I update/change my site? Are there additional costs for that?
You can easily use the Setup Assistant at any time to make all the changes you want. There is no extra charge, so feel free to experiment and find the best way for you to use goMobi to grow your business.

 

What is included in the package?
The following is included in the package: - Hosting of the goMobi site - Unlimited access to the Setup Assistant to modify the goMobi site - A fair use policy applies to traffic volumes a 2000 page views per day is the approximate ceiling.

 

How much time will I need to set up my goMobi site?
Your goMobi site can be set up in minutes with the simple and easy to use Setup Assistant. Even before your first use of the Setup Assistant, goMobi is at work to make the process fast and easy. goMobi offers a unique feature, with its underlying technology, allowing the pre-populating some of your content such as your telephone number for 'Call Us'. Making any changes to pre-selected content is very easy. The Setup Assistant is highly intuitive and will guide you through each feature you want to include.

 

Does goMobi require a .mobi domain name?
goMobi does not require a .mobi domain name. However, in the case of a free trial, a third level .mobi domain is provided by the registrar, so that there are no domain costs incurred by the customer. It is recommended to use a .mobi domain for a mobile website, to communicate to the end user that the site is mobile friendly, and to assist search engines to recognize it as a mobile site.

 

Do I have to use a .mobi domain name or can I use a different one?
It is recommended to use goMobi with a .mobi domain, to maximize visibility to the user that the site is mobile friendly, but any domain can be used.

 

Can goMobi be used with a third level domain?
Yes.

 

I already own a .mobi domain name, can I use it instead of getting another one with goMobi?
Yes. Your Registrar can easily help you point your .mobi domain to your goMobi site.

 

What happens if the expiration date for my domain is different to the one for my goMobi site?
The goMobi service is dependent on the availability of the domain to reach the site: therefore if the domain expires, the goMobi site cannot be reached. It is necessary to renew the domain, or use another domain to reach the goMobi site to ensure continuity of service.

 

If I change the source site to a different site, how quickly is this reflected on the .mobi site?
The source site content is only used to populate the site the first time. Therefore changing the source site to a different site will have no effect, since the user would have confirmed their settings via the goMobi Setup Assistant. If they have not confirmed their settings, then content from the new source site will be available in minutes.

 

Can I delete the domain name but keep goMobi?
Yes you can, provided you remember to specify another domain for your goMobi site to keep it reachable.

 

Do I have to renew goMobi at the same time as the domain?
No, they do not have to be renewed together, but for the goMobi service to be reachable, the domain has to be current.

 

My domain supplier doesn't offer goMobi. What can I do?
You will need to contact your IT specialist or your developer to take you through the necessary steps to avail of goMobi. These steps are outlined below:

If you have a domain with another registrar (such as www.example.com), you need to set up a CNAME at that registrar for www.example.com to point to gomobi.name.com, and use URL forwarding to point example.com to www.example.com. In this way, traffic to either example.com or www.example.com will reach the goMobi site. Alternatively, you can transfer the domain to name.com.

 

Can I transfer my goMobi subscription to another provider?
No, your goMobi subscription is a unique contract with your provider and so to transfer to another provider you would need to purchase a second goMobi subscription with the alternative provider.

 

Can I easily transfer my goMobi site without having to rebuild it?
Yes; you can create a new subscription with the new provider, and copy the content of the goMobi site across by following the instructions in the goMobi SetUp Assistant (under the 'Advanced' section in the Feature Panel).

 

I have an Instant Mobilizer subscription. Can this be easily changed to a goMobi subscription?
Yes. You can easily switch your Instant Mobilizer subscription to a goMobi subscription. Please contact your registrar or reseller for more information.

 

Can I add a page to my goMobi site?
Yes. You can add a page to your goMobi site using the 'create page' feature in the goMobi SetUp Assistant.