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Clear Language Audit

Instra Corporation's clear language audit easily identifies complex language and potential comprehension issues for corporate websites. It also finds outdated language, and brand inconsistencies.

What is a Clear Language Audit?

Clear language audit

Instra Corporation's clear language audit is a one-time web content analysis report for Marketing, Editorial and Communications Teams.

The comprehensive clarity report is compiled from a scan your entire website, instantly identifying clear language issues using these measures:

Readability: How readable is your content?

Sentence Length: Sentences with more than 25 words are more difficult to understand

Passive Voice: Active voice will increase language clarity & message strength.

Complex Words: Complex words can make your content difficult to understand

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How it works

Simply entering the web-address that you want to scan (e.g. http://www.instra.com) and the Instra Clear Language analysis engine will scan 100 pages of your website starting at the homepage.

If you want to scan a section of your website enter the address of the page at which you wish to start the analysis (e.g. https://www.instra.com/en/corporate-services). The analysis engine will take it from there.

Deliverables

At the end of the analysis, Instra will email you a comprehensive report detailing recommendations for enhancing the readability of your website. The report includes:

  • Document Discovery & Clarity analysis
  • Scan for the use of Good or Poor language
  • Lists frequently used nouns and
  • Cross references with SEO recommended keywords
  • Link-check and spell check

Benefits

Having a clear and easy-to-understand website makes it easy to engage with your web-visitors.

An easy-to-understand website helps:

  • Visitors understand what you do
  • Convert visitors into customers
  • Reduce the number of costly support calls
"When the process of freeing a vehicle that has been stuck results in ruts or holes, the operator will fill the rut or hole created by such activity before removing the vehicle from the immediate area." 1 sentence – 31 words
"If you make a hole while freeing a stuck vehicle, you must fill the hole before you drive away." 1 sentence – 19 words

Clear Language Audit for your business

How will a Clear Language Audit benefit my business?

Analyse

Analyse your website and identify plain language and potential comprehension issues.

Measure

Measure content readability, sentence length, use of passive voice, complex words and consistency.

Report

A comprehensive report is compiled with recommendations for website readability enhancements.

Clear Language Audit Report

$ 99 USD

Order a Clear Language Audit Report