Clear Language Audit
Instra Corporation's clear language audit easily identifies complex language and potential comprehension issues for corporate websites. It also finds outdated language, and brand inconsistencies.
What is a Clear Language Audit?
Clear language audit
Instra Corporation's clear language audit is a one-time web content analysis report for Marketing, Editorial and Communications Teams.
The comprehensive clarity report is compiled from a scan your entire website, instantly identifying clear language issues using these measures:
Readability: How readable is your content?
Sentence Length: Sentences with more than 25 words are more difficult to understand
Passive Voice: Active voice will increase language clarity & message strength.
Complex Words: Complex words can make your content difficult to understand
How it works
Simply entering the web-address that you want to scan (e.g. http://www.instra.com) and the Instra Clear Language analysis engine will scan 100 pages of your website starting at the homepage.
If you want to scan a section of your website enter the address of the page at which you wish to start the analysis (e.g. https://www.instra.com/en/corporate-services). The analysis engine will take it from there.
At the end of the analysis, Instra will email you a comprehensive report detailing recommendations for enhancing the readability of your website. The report includes:
- Document Discovery & Clarity analysis
- Scan for the use of Good or Poor language
- Lists frequently used nouns and
- Cross references with SEO recommended keywords
- Link-check and spell check
Having a clear and easy-to-understand website makes it easy to engage with your web-visitors.
An easy-to-understand website helps:
- Visitors understand what you do
- Convert visitors into customers
- Reduce the number of costly support calls
"When the process of freeing a vehicle that has been stuck results in ruts or holes, the operator will fill the rut or hole created by such activity before removing the vehicle from the immediate area." 1 sentence – 31 words
"If you make a hole while freeing a stuck vehicle, you must fill the hole before you drive away." 1 sentence – 19 words
Clear Language Audit for your business
How will a Clear Language Audit benefit my business?
Analyse your website and identify plain language and potential comprehension issues.
Measure content readability, sentence length, use of passive voice, complex words and consistency.
A comprehensive report is compiled with recommendations for website readability enhancements.