On the 20th June 2011, the Internet Corporation for Assigned Names and Numbers (ICANN),
announced its decision to allow applications for generic Top Level Domains – gTLDs.
In essence, this landmark decision opens the floodgates of domain name creativity;
this is no longer a .com world, restricted by locality (.can, .uk) by classification
(.edu, .mil) or by company structure (.org, .biz). The revolution has begun! Own a restaurant?
Apply for .food, .menu, .eat, .dine. Run your own clinic? Apply for .med, .doc, .cure.
In the adventure industry? Look at .snow, .ski, .dive!
New gTLD Timeline
The new gTLD process has been a work in progress – but the finishing touches
are now being made, and the world is preparing for the emergence of a revolutionised
internet directory.
Why should I get a New gTLD?
Become the master of your own domain, literally! With the emergence of new gTLDs, it
has never been easier to introduce your corporation, community, business or location
to a truly global market.
Putting your business on TOP!
Through registering your own gTLD, you are automatically putting your business in
the top level of administration for that domain; meaning you are in complete control
of all sub-domain hierarchies. Allow as many or as few interested parties register
under your new gTLD as you like (within ICANN guidelines, of course) – in short, put
yourself on top!
Greater brand awareness and protection
For serious business, registering a new gTLD is the ultimate way of establishing and protecting
your online brand. Have your brand recognised at a global level by securing a branded physical
web address at the URL level, and see the benefits:
Your brand will be visible at a global level
Your brand becomes a physical web address at the URL level
Promote consumer trust in your brand
Realise unlimited marketing opportunities
Your brand will become a recognised sign of authority
Security and peace of mind
Fraudulent activities such as phishing and malware scams are the cause of many unwanted
problems for internet based businesses. Being a victim of these scams can permanently
affect the reputation of your business.
Fraudulent activities such as phishing and malware scams are the cause of many
unwanted problems for internet based businesses. Being a victim of these scams
can permanently affect the reputation of your business.
Build trust in your online presence; manage your own security effectively and absolutely,
be the master of your own domain with your very own gTLD.
The emergence of gTLDs will change the face of the internet as we know it – make sure your company
isn’t left behind!
The pending launch of the new gTLD will change the Internet forever.
Do not miss out on this limited opportunity, and Register your Expression of Interest today.
